Esprit is a brand I have always associated with basics, classics and a slightly preppy vibe. Decent clothing for those looking for a proper, put together look, but nothing madly inspiring. But lately, the brand has been working hard to pump some zig-a-zig-ah into their image. The pieces in their S/S 2012 collection (you know, with the Gisele Bundchen ads) were still classics, but they were perfectly in touch with the aesthetic that fares well on pinterest and streetstyle blogs alike: clean, good use of color and not overly styled. The sort of look that makes you think you could replicate it, if only you had those lovely pieces.
For F/W 2012, the brand is taking another step forward with a beautiful limited edition collection designed by three of the most promising students of the Royal College of Art. The result is unique, but thoroughly wearable. The sort of pieces that allow you to make a statement. I love that. The collection consists of sweaters, cardigans, trousers, coats and tops with prices ranging from a very affordable 39€ to a more costly 299€. If you want to get your Esprit//RCA fix, you can do so via esprit.be or in selected stores like the one on Antwerp Meir.
In case you live near London, I strongly suggest you check out Esprit's renovated Regent Street address where the designs are presented as what they are: pieces of art. For a little taste of the action, check Elien's post on the matter. That lucky S.O.B. got the chance to visit the store last week and took lots of gorgeous pictures!
My favorite piece, a Rachael Hall design:
IT'S SO FLUFFY
And on top of all of that, the collection was designed to be sustainable:
pieces you won't throw out after a season. Which is totally the new
Esprit, you know. The classics you need, but with a nod to tomorrow.
That jacket is really a dream!
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