Why I Love Levi's Curve ID


Levi's 510, ICONIC

Yesterday I was invited to come over to the Levi's store in Antwerp for drinks, bites, talks and to pick out my very own pair of Levi's Curve ID. Yeah, sometimes blogging (and everything that goes along with it) can really be awesome!

This is most definitely the biggest clichĂ© ever but yes, I was also once one of those girls who just about gave up on jeans (and pants in general) because I had such a hard time finding the proper fit. This was probably the number one reason I spent most of the past four years wearing dresses and skirts. 

My problem was the muffin top: I have a perky bottom and a bit of a waist, but my hips start high and then they just go straight down, I have none of that gradual curvature most hourglass shaped women seem to have. So if jeans flatter my butt and thigh area, I end up with a big ole' muffin top of back fat spilling out over the top of my jeans. Now, I'm ALL for body diversity, but(t) that was just not a look I felt very confident with.

I only know about this since doing some reading about the Levi's Curve ID collection, but it seems that muffin top is the CLASSIC issue for one of the four main categories of women Levi's Curve ID caters to. I pretty much predicted this beforehand, but I turned out to be a slight curve. 

I found out by getting measured with this cute little contraption that gets tied around your natural waist when you go in for a fitting. The sales assistants takes three different measurements in a matter of seconds, and then tells you what Curve ID you have based on the relative proportions of your waist, hip and butt.

Elien getting measured up in hurr


Literally seconds later, you're told what your Curve ID is and SNAP, you are led towards the styles of denim that will suit your figure best. I can attest for this btw, I just grabbed my waist size and BAM, the first pair I tried on fit me like a glove. 

Of course, it's still possible that your figure sits right in between different Curve IDs, but based on the fit you prefer and the fabric of the jeans you pick (different fabrics have different amounts of "give" or elasticity), you're pretty much guaranteed to find a comfortable, flattering pair of jeans without all of the hassle usualy associated with that search.

Like I said, I turned out to be a slight curve (or even less probably). You might be like me or you might fall into Demi Curve, Bold Curve or even Supreme Curve territory, all based on your waist to hip ratio. Demi Curve women are most evenly proportioned, Bold Curve women have their denim gap at the back if it fits their ass(ets) and Supreme Curve women have a problem with their denim covering all of their butt (plumber's crack).

I personally find it awesome that a major brand injects some tailoring into its marketing rather than having all of us fit into very broad, random sizing categories. Odd sizing is my NUMBER ONE pet peeve when it comes to shopping. Also, proportions celebrate your figure in my opinion rather than shaming you because you are either "too big" or "too small". So YEAY Curve ID!

sneak peek at my new Levi's Slight Curve IDs


While snacking on some delish bites, we shared some smalltalk with the Levi's team who told us that the Antwerp, Kammenstraat Levi's store is the only Levi's store in Belgium that carries all of Levi's lines, so if you're looking for a broad selection this is your place to be.

My favorite part of the store was probably the customizing corner where an awesomely tattooed lady was busy shredding and studding denim. If you want a unique pair, you can drop off your denim and your ideas and have them create it for you while you check out the shop!


I didn't have the time to get this done since I was meeting my guy for sushi straight after (YUM), but I'm toying with some ideas to stud my new denim at home.


OK this has been a long winded post, I'm leaving you with a short tidbit about my personal life.


I am mildly obsessed with Tao energy drinks. I don't even like energy drinks! Just found out these are 100% Belgian and 100% without added sugars so now I love 'em even more.



AND THAT'S IT, peace out! Go get your butts measured!

25 comments

  1. Ik wil ook al lang een paar, toch eens in investeren! Ur butt looks great!!

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  2. ze kosten maar rond de 70-80 euro, voor "merk" jeans is dat echt nog goedkoop vond ik!

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  3. De Levis Curve ID Jeans hebben me eindelijk weer van ceintuurs verlost!

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  4. It was great seeing you yesterday Annebeth! I think this line is a fabulous message of positive body image and empowerment :)

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  5. Woohoo, schoon poepke daar, de jeans doet zijn werk!

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  6. Zandloperfiguur met pannenkoekenpoep :-).

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  7. haha zo grappig, ik vind em altijd zo... mannelijk smal :D

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  8. haha khad het in een andere broek ook al is gezien maar toen ging het er niet over dus was dat mss nogal raar om te zeggen :p, nenee ge moogt er fier op zijn!

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  9. RIGHT? that's exactly why I love it so much!

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  10. Staat je echt goed! Ik zeg al zolang dat ik er eentje ga gaan halen en ga het nu ook echt doen!

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  11. 't is echt een heel schoon broek! zit u keigoed precies!
    zijn zo gezakt in prijs? 80 euro is echt wel weinig en ik denk dat ik vroeger nog een aantal broeken heb gekocht aan 120 euro... Nu ja, des te beter excuus om me er nog eens eentje aan te schaffen :D

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  12. inderdaad, toen ik voor het laatst "echte" jeansbroeken kocht was dat altijd voor minstens 100 euro, maar overal waar ik online prijzen check zie ik 70-80 voor de Curve ID broeken!

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  13. Denk dat ik me dat ook eens ga aanschaffen! Koop eigenlijk nooit broeken duurder dan 50 euro, maar dit is het toch waard denk ik. Ik draag supergraag jeans, maar mijn kont komt daar nooit mooi in uit. Kheb dan lijk precies een mannengat, terwijl dat niet zo is :D

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  14. you and me both, sister! vast een slight curveke gij!

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  15. 't Is echt een must-have in je kleerkast, ik haat broeken; maar zonder m'n curve zou ik niet meer kunnen!


    www.denbelle.blogspot.be

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  16. Demi cuuurve! Echt m'n beste jeans, als ik het mij goed herinner heb ik in Amerika zelfs maar rond de 60 euro voor een paar betaald!

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  17. They look nice. I wish I got offered free stuff for writing my blog!!

    I can't take photos of myself because I'm a teacher and my life would be a living hell :(

    http://teainteacher.blogspot.co.uk/

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  18. I understand :) I get tired of taking pictures of myself too, it's quite a commitment to make.

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  19. die van mij was wel 95 euro, hangt van de wassing af blijkbaar?

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  20. lijkt me niet onwaarschijnlijk. Thanks for the info baaaabe

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  21. Those jeans fit you amazingly! I need to check out my Levi's store because I definitely like how they have different sizes for each size - if that makes any sense.. I would probably be a slight curve like you since I have that straight hips thing too. I understand haha

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