Why I Love Levi's Curve ID

Levi's 510, ICONIC

Yesterday I was invited to come over to the Levi's store in Antwerp for drinks, bites, talks and to pick out my very own pair of Levi's Curve ID. Yeah, sometimes blogging (and everything that goes along with it) can really be awesome!

This is most definitely the biggest cliché ever but yes, I was also once one of those girls who just about gave up on jeans (and pants in general) because I had such a hard time finding the proper fit. This was probably the number one reason I spent most of the past four years wearing dresses and skirts. 

My problem was the muffin top: I have a perky bottom and a bit of a waist, but my hips start high and then they just go straight down, I have none of that gradual curvature most hourglass shaped women seem to have. So if jeans flatter my butt and thigh area, I end up with a big ole' muffin top of back fat spilling out over the top of my jeans. Now, I'm ALL for body diversity, but(t) that was just not a look I felt very confident with.

I only know about this since doing some reading about the Levi's Curve ID collection, but it seems that muffin top is the CLASSIC issue for one of the four main categories of women Levi's Curve ID caters to. I pretty much predicted this beforehand, but I turned out to be a slight curve. 

I found out by getting measured with this cute little contraption that gets tied around your natural waist when you go in for a fitting. The sales assistants takes three different measurements in a matter of seconds, and then tells you what Curve ID you have based on the relative proportions of your waist, hip and butt.

Elien getting measured up in hurr

Literally seconds later, you're told what your Curve ID is and SNAP, you are led towards the styles of denim that will suit your figure best. I can attest for this btw, I just grabbed my waist size and BAM, the first pair I tried on fit me like a glove. 

Of course, it's still possible that your figure sits right in between different Curve IDs, but based on the fit you prefer and the fabric of the jeans you pick (different fabrics have different amounts of "give" or elasticity), you're pretty much guaranteed to find a comfortable, flattering pair of jeans without all of the hassle usualy associated with that search.

Like I said, I turned out to be a slight curve (or even less probably). You might be like me or you might fall into Demi Curve, Bold Curve or even Supreme Curve territory, all based on your waist to hip ratio. Demi Curve women are most evenly proportioned, Bold Curve women have their denim gap at the back if it fits their ass(ets) and Supreme Curve women have a problem with their denim covering all of their butt (plumber's crack).

I personally find it awesome that a major brand injects some tailoring into its marketing rather than having all of us fit into very broad, random sizing categories. Odd sizing is my NUMBER ONE pet peeve when it comes to shopping. Also, proportions celebrate your figure in my opinion rather than shaming you because you are either "too big" or "too small". So YEAY Curve ID!

sneak peek at my new Levi's Slight Curve IDs

While snacking on some delish bites, we shared some smalltalk with the Levi's team who told us that the Antwerp, Kammenstraat Levi's store is the only Levi's store in Belgium that carries all of Levi's lines, so if you're looking for a broad selection this is your place to be.

My favorite part of the store was probably the customizing corner where an awesomely tattooed lady was busy shredding and studding denim. If you want a unique pair, you can drop off your denim and your ideas and have them create it for you while you check out the shop!

I didn't have the time to get this done since I was meeting my guy for sushi straight after (YUM), but I'm toying with some ideas to stud my new denim at home.

OK this has been a long winded post, I'm leaving you with a short tidbit about my personal life.

I am mildly obsessed with Tao energy drinks. I don't even like energy drinks! Just found out these are 100% Belgian and 100% without added sugars so now I love 'em even more.

AND THAT'S IT, peace out! Go get your butts measured!